Some organizations view cookie compliance the same way they view quarterly tax filings, a necessary evil that drains resources and delivers zero business value.

However, that mindset costs businesses untapped opportunities while competitors quietly transform cookie compliance into a strategic differentiator.

Most executives building digital strategies have never heard of the Video Privacy Protection Act. That's understandable. It was written in 1988 to regulate videotape rentals.

But this 37-year-old law has become a litigation risk facing modern digital businesses, and most organizations have no idea they're exposed.

What does your business need to know about consent and preferences when it comes to compliance, operations, and governance? Read our blog to find out.

The CPPA has recently had two high-profile enforcement actions around similar areas of cookie consent.

What does this trend indicate? Our take is that these enforcements aren’t about the monetary amount.

They’re a clear indication that privacy tech alone isn’t enough for organizations to remain compliant and generate business value. It needs to be coupled with proper governance.

Remember that moment when you just wanted to read a simple recipe online but first had to navigate through a labyrinth of cookie consent pop-ups? Or when you tried to quickly check the weather but were greeted by a wall of text about data processing? Welcome to the world of consent fatigue – that collective groan we all experience when faced with yet another privacy banner.

Ever wondered why your LinkedIn feed explodes with privacy posts every January 28th? While it might seem like just another awareness day created by social media managers with too much time on their hands, Data Privacy Day actually has a fascinating origin story that spans continents, involves international diplomacy, and yes – even includes a dash of political drama.